Diepkloof’s Entrepreneur: Tsepiso Johnson on Family, Business & Growth

Entrepreneurs Market Insights Townships

Diepkloof, located in Soweto, Johannesburg, has a rich history that dates back to the apartheid era when it was established as part of the broader township system.

Initially a resettlement area for black South Africans displaced by the Group Areas Act, Diepkloof became home to families forcibly moved from other parts of Johannesburg. Over time, the area developed into a close-knit community, with the creation of Diepkloof Extension in the 1980s to accommodate a more affluent class within the township. This history shaped Diepkloof into a unique blend of working-class and middle-class residents, with a strong sense of identity and resilience that continues to influence its community spirit today.

In recent years, Diepkloof has undergone significant economic transformation. With the development of Diepkloof Square and other modern retail hubs, the area has become a commercial centre within Soweto, attracting businesses and increasing opportunities for local entrepreneurs.

The rise of middle-class residents has spurred demand for more diverse retail options, transforming Diepkloof into a bustling economic node. This growth has opened new avenues for local business owners like Tsepiso Promise Johnson, eager to tap into these opportunities and expand their ventures. With improved infrastructure and growing consumer demand, Diepkloof offers a fertile ground for entrepreneurship and economic mobility.

Tsepiso’s journey reflects the essence of Diepkloof’s evolution. Managing her father’s tavern and venturing into selling electrical massagers, she embodies the entrepreneurial spirit thriving in this transforming township.

“I have been doing this for over seven years in Diepkloof Zone 2. I lost my job in 2012 and got assistance from my family. The tavern is my father’s and I own the stock. My sister-in-law then introduced me to the electric massage business. Some days it’s good and some days it’s hectic, but profits are very nice to maintain the whole family,” said the 34-year-old Johnson.

Her aspirations to expand her business and create employment opportunities align perfectly with Diepkloof’s ongoing economic changes, as the area continues to support both emerging and established businesses. Johnson’s potential defines the community.

“I am business-minded and I am a person who motivates others. My stamina and passion are evident. To be honest, they know I am a hustler, they will tell you, I can go anywhere. I told my family, that as long as I had eyes, arms and legs, we would have an income. You must know how to budget, to save and maintain your business.” said Johnson.

Diepkloof’s Entrepreneur: Tsepiso Johnson on Family, Business & Growth. Picture: Lonwabo Marele, Successful Journals
Tagged
Lonwabo Marele
Founder & CEO at Successful Journals